Small, legal bookmakers are a great way to have fun. These are good sites trying to compete with industry behemoths. While they might be lacking in some bells and whistles, their competitiveness makes them one of the best places to hang around because of their amazing perks and offers, and often innovative features.

Big bookies have lacking customer support, and it seems as if they only care about making more money, and might throw tantrums or account-specific limitations your way without warning. Local, small bookmakers don’t have any of that “privilege”.

But of course, there is indeed a thin line between “small” and “small but scam”. Choosing among reputable and trustworthy small bookmakers can be remarkably difficult given the current level of marketing and user interfacing that even a two-bit webmaster can produce to mimic or rival the looks of the biggest gambling platforms.

What does it mean to be a small bookmaker?

A small bookmaker is often a local bookmaker specific to a region. Sometimes, they might claim to be country-wide platforms but their user base is still fairly small. There is no hard and fast rule or single metric to determine what falls in “small” and what falls in “medium” or “large”. It’s all guesswork in some situations even.

For example, is definitely one of the big sharks. It’s been in the industry for over a decade and has millions of members from all over the world. This shows. How?

  • The number of active players.
  • Frequency of recent third-party reviews.
  • Activity involving the platform in various forums and online communities.
  • Social media pages fan following.
  • Years of operation.
  • And of course, the number of games present on the platform.

A small one will have significantly lower statistics to report across these metrics.

Advantages of small betting sites

Online gamblers often peddle the many benefits of small betting sites. But they are likely in-your-face. Let’s go through the advantages in a more polite manner today.

The advantages of choosing a smaller online bookmaker compared to a big bookmaker are usually varied.

For example, they may:

  1. Give you more betting bonuses
  2. Have a better or faster customer service
  3. Focus on a particular market, such as horse racing
  4. Have a broader approach that means they can offer more markets to bet on
  5. Be friendlier than their larger counterparts, so you could find it easier to get in touch with them if there’s an issue with your account or if you need help placing bets

Why small bookmakers are reliable?

If you choose wisely, smaller bookmakers can make your betting experience better.

  • Great offers and specials: While the big bookmakers provide incentives to new customers, they don’t tend to give you anything once they’ve got you on board. Smaller companies have to compete more aggressively for their business, so they offer ongoing specials such as free bets or money-back deals.
  • Better customer service: Bigger doesn’t always mean better when it comes to customer service. You’re more likely to get personalized attention from smaller bookmakers.
  • Easier to use: Smaller bookies often specialize in one area of betting. For example, if sports betting is their core focus, their site is set up for that purpose, making it effortlessly easier.

How to choose the best small bookies?

In this case, it really does pay off to shop around! Check various small bookmakers and what the culture is like. Try their support, check their specializations, and see the common sentiment for that platform to make up your mind.

Final words

Fierce competition among smaller bookmakers ultimately helps the users. Finding free perks or getting personalized attention – there’s a lot that could make your day on a smaller bookmaker.

However, it comes at a price. You have to do your research really well to find out the perfect bookmaker for your case.


Are small bookmakers safe/legit?

It depends. Scamsters are always on the lookout for unsuspecting gamblers. Be careful in what platform you pick. Read reviews extensively and ask around in communities.

Are the offers better on small bookmakers?

Most of the time, yes. They have to work much harder to keep their customers.

Will I get a good selection of markets on small bookies?

Likely not. Bigger ones have a larger selection when it comes to games and markets.

Where are the odds better?

Usually, the odds are better on small bookies as sort of compensation for their lack of variety in games/markets.

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